This course blog is where we communicate as a group, share responses to assignments, and post our work. You are required to publish posts according to assignments found on Moodle, and are encouraged to share images, make comments, and pose public questions throughout the semester.
What stands out the strongest to me is the well-placed, designed, and manipulated type-face at the upper quarter of the design. It is very satisfyingly integrated into the space in an appropriate text style, and the title appears completely unique to the tone and style of the film being advertised. Test design is no small thing: it has the ability to pull us right out of the implied narratives or styles just as well as it has the power to draw us in. This text draws us in. The same cannot be said for the slogan text and year, which feel layered on top and have the negative impact of flattening the overall image. Finding a more visual way to integrate the slogan, or even using less text overall, might have better united the image. In addition, the visual layers that you are using could use more careful situating into the three-dimensionality of the space. A composite like this, in which two distinct objects (rocket and dog) are being placed within a landscape that already contains depth, would benefit from the simple act of overlapping, as was demonstrated in class. If the bottom of the rocket, for instance, were placed slightly behind the first rolling hill/crested edge of the moonscape, it would feel so much more situated within the space, as opposed to slapped on top. Same is true for the dog—giving these important objects a bit of foregrounding would make them feel more integrated into the space. A sixth additional layer could be used as well, to establish the foreground and position the most important objects slightly behind. Nice experiments here, and the top-most text designs are very eye-catching.
What stands out the strongest to me is the well-placed, designed, and manipulated type-face at the upper quarter of the design. It is very satisfyingly integrated into the space in an appropriate text style, and the title appears completely unique to the tone and style of the film being advertised. Test design is no small thing: it has the ability to pull us right out of the implied narratives or styles just as well as it has the power to draw us in. This text draws us in. The same cannot be said for the slogan text and year, which feel layered on top and have the negative impact of flattening the overall image. Finding a more visual way to integrate the slogan, or even using less text overall, might have better united the image. In addition, the visual layers that you are using could use more careful situating into the three-dimensionality of the space. A composite like this, in which two distinct objects (rocket and dog) are being placed within a landscape that already contains depth, would benefit from the simple act of overlapping, as was demonstrated in class. If the bottom of the rocket, for instance, were placed slightly behind the first rolling hill/crested edge of the moonscape, it would feel so much more situated within the space, as opposed to slapped on top. Same is true for the dog—giving these important objects a bit of foregrounding would make them feel more integrated into the space. A sixth additional layer could be used as well, to establish the foreground and position the most important objects slightly behind. Nice experiments here, and the top-most text designs are very eye-catching.
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