Commercial Blog

 Commercial: 

Ring Alarm TV Commercial, 'Holidays: Reinventing Home Security'

The commercial opens with a clear and crisp shot of the Ring doorbell. It is displayed in what seems to be a fairly modern and classy home. The homey feel of the opener welcomes in all types of viewers to learn about the Ring doorbell in the hopes to purchase it. We then see a clip of all the different accessories that come with the Ring doorbell set. This shows how accessible the doorbell is, making it functional for all different types of homes. There is a clip of a living room with the ring doorbell installed. When the control pad clicked in, a blue light flashed throughout the house, signifying that Ring was activated. This made the Ring doorbell seem so safe and comforting. The lights flashed throughout the house, making it seem like the whole house was under protection, which brings the audience a warm comforting feeling. The commercial then shows a montage of several different situations in which the Ring doorbell could be functional. Clips from all different times of day and times of the year are shown. This shows the audience that the Ring doorbell is functional 24/7/365, making it a valuable purchase. The colors in this commercial are very crisp, every clip seems so real and as if it could be occurring right in front of me. This is good because it takes the Ring doorbell out of virtual reality and into our own reality. It is no longer just some thing on the screen, it is actually something you could own right now. The commercial also shows law enforcement when talking about the responsibilities of Ring doorbell. Many people find comfort in law enforcement, so this is a good tactic to make the audience feel comforted by Ring doorbell as well. This commercial is obviously targeted towards homeowners who are looking for a little more security on their property. By buying this product, homeowners will have peace of mind in knowing their home is constantly monitored and being kept safe from any dangers that may come.

Link: https://www.ispot.tv/ad/qKFY/ring-alarm-holidays-reinventing-home-security